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Frank Subaru launches their Blanket San Diego Initiative in partnership with Sackcloth & Ashes

NATIONAL CITY, California. – Frank Subaru is partnering with Sackcloth & Ashes to serve the homeless in San Diego County. Thursday, January 30, 2020, Frank Subaru and Sackcloth & Ashes will announce their partnership at a Launch Event in the Frank Subaru showroom.

Bob Dalton is the founder and CEO of Sackcloth & Ashes, an Oregon based company that sells eco-friendly wool blend blankets. For every blanket someone purchases, they donate a blanket to a local homeless shelter. Dalton heard about the amazing work that Frank Subaru is doing to serve the local community in San Diego and he wanted to join them and take it a step further.

Frank Subaru, alongside Sackcloth & Ashes, will be donating 1,000 blankets to San Diego homeless shelters including San Diego Rescue Mission and the Monarch School via Young Life, and families transitioning out of homelessness with Humble Design San Diego.

“We believe in being a positive force in something bigger and it starts right here in our community. Not just by our donations, but by our actions,” says Ron Fornaca, President of Frank Subaru. “We are proud to announce our partnership with Sackcloth & Ashes and provide blankets to our San Diego homeless shelters.”

“The only way we are going to create real progress with any social issue is through collaboration,” Dalton said. “Sackcloth & Ashes goal is not just to provide blankets to people who need them, but to highlight people and organizations that are creating solutions for homelessness. We want to celebrate that and join in with them.”

Frank Subaru’s Launch Event will take place Thursday, January 30th, 2020 at 6:30pm in the Frank Subaru Showroom.


Bob Dalton was inspired to start Sackcloth & Ashes to help the homeless population when his mother, a hardworking, single mother, found herself living on the streets in 2013. Her story inspired Bob called his local homeless shelters to ask what they needed most – they all said, “blankets.” That’s when he came up with the idea that for every blanket purchased from Sackcloth & Ashes, a second blanket is given to a local homeless shelter.

On June 1, 2018 Sackcloth & Ashes launched “Blanket the United States,” a campaign with a goal to donate one million blankets to homeless shelters by 2024. Sackcloth & Ashes has partnerships with Subaru, Sotheby’s and Cost Plus World Market. For more information, visit sackclothandashes.com.


Frank Subaru is family owned and operated by the Fornaca and Fenelli families located in National City on the Mile of Cars. Frank Subaru is proud to participate in the Love Promise Community Commitment and partner with a wide variety of local nonprofits and charities. All of these organizations they support have one thing in common: the unwavering dedication to improve the world and the lives in it.

Contact: Monica Fenelli Salem